Jazreel joined British Council China in June 2004 where she led on the UK’s largest education marketing and partnership initiatives in mainland China.

Jazreel Goh has worked in various organisations in Malaysia, Australia, as well as Hong Kong in the areas of brand management, corporate planning and investment, international education consultancy, as well as in intellectual property licensing.

In 2011 she set up British Council’s Education Intelligence Unit – the first e-marketing platform dedicated to international education research for the industry globally. In 2013, she led the development and launched the UK’s flagship outward mobility programme - Generation UK which has since led to a 104% growth in British students to China. During her tenure, the UK became one of the largest providers of transnational education in China and the first country to initiate a multi-lateral education collaboration platform bringing together institutional partners from UK, China and BRI countries on co-funded projects.