Lang is a cross-cultural communication strategist and art consultant, has helped eminent clients in the art and cultural scene, including the V&A museum, Damien Hirst, Masterpiece Fair and The British Library, to communicate and connect with vibrant Chinese audiences, consumers and HNWIs. From social media strategy to digital marketing contents, from influencer management to live-stream production, Lang has championed the usage of digital approach for established institutions to adapt to the lifestyle of the Gen-Zers. Lang achieved her Master degree from the London School of Economics and Political Science in Media and Communication, and previously at Renmin University of China in Journalism & Communication. Lang is the author of the PwC Global Media and Entertainment Outlook on several segments of Mainland China market, including e-sports, video games, OTT Video etc.

Lang Xiao