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RESEARCH TOOL

New Mapping Prototype
Data To Power

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THE PROTOTYPE

Data To Power Prototype is a new experimental mapping solution that provides an interface for automatic data aggregation from museums to visualize museum global outreach and influence in different countries. It offers a new data analysis tool for universal use in museums to demonstrate their impact in different geolocations and to provide an inductive research platform for strategic development and growth.
 
The prototype builds on the award-winning pilot project Museum Soft Power Map, developed in collaboration with the Australian Centre for the Moving Image. Watch a video demo here. The new solution significantly advances the pilot application by applying new approaches to data collection, analysis and visualization.

 

NEW APPROACHES

1

From labor-intensive research to an automotive solution:

Data mining and aggregation, tapping into open access data

2

From a single museum app to an online service for museums:

Developing a dynamic mapping app for universal use across museums

3

From accumulative data mapping to time-space data visualization

Developing a timeline

4

From data visualization to data intelligence:

Employing machine learning and AI to analyze patterns of cultural engagement

 

MAPPING LAYERS

Exploring Digital Collections

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The first mapping layer provides a dialogical platform to automatically aggregate museum API’s data from museum collections' digital catalogues/databases to geo-visualize a potential collections’ reach and appeal to audiences living in different countries. Correlating collections’ geographic diversity data with digital/physical audiences' mobility insights the layer exposes areas on the global map where collection items and artifacts might have a greater reach and potential appeal to local audiences.

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Exploring Digital Audiences

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This mapping layer provides a dialogical platform to automatically aggregate museum web and social media analytics and open access user generated activity data. Correlating museum data with open access census data pertaining to social demographic stats and digital mobility data in different countries, the layer exposes areas on the global map where a museum enjoys greater digital attention and engagement and where it misses out. 

Updated Exploring Digital Audiences

Exploring International Programming

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This mapping layer provides a dialogical platform to automatically aggregate relevant international programs’ (travelling exhibitions’) data from the museum and hosting spaces in different countries. Correlating multiple institutional data sets pertaining to programs’ visitations, ticket sales, social media and website analytics with data representing a wider hosting environment in particular urban contexts, the layer assesses and predicts local impacts of international programs across different geo-locations. 

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